Privacy Policy

1. Introduction

Finwise Financial Advisory ("Finwise," "we," "our," or "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website finwise.in and use our services, in compliance with the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

2. Information We Collect

We collect the following types of information:

• Personal Information: Name, email address, phone number, and mailing address when you fill out forms, book consultations, or contact us.
• Financial Information: Income details, investment preferences, risk tolerance, and financial goals provided during health checkups, risk assessments, or consultations.
• Usage Data: Pages visited, time spent, browser type, device information, and IP address collected automatically through cookies and analytics tools.
• Payment Information: Payment details processed securely through Stripe. We do not store your card details on our servers.

3. How We Use Your Information

• To provide personalized financial health assessments and recommendations
• To process consultation bookings and payments
• To send you financial health reports and follow-up communications
• To improve our website, tools, and services
• To comply with legal and regulatory obligations
• To respond to your inquiries and provide customer support

4. Data Protection & Security

We implement industry-standard security measures including SSL/TLS encryption, secure database storage, and access controls to protect your personal and financial data. Payment processing is handled by Stripe, a PCI DSS Level 1 certified payment processor. We conduct regular security reviews and maintain strict access controls for all sensitive data.

5. Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your data only with:

• Payment processors (Stripe) for transaction processing
• Analytics providers to improve our services
• Regulatory authorities when required by law (SEBI, AMFI, tax authorities)
• Professional service providers bound by confidentiality agreements

6. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, typically for a period of 5 years from your last interaction with us, or as required by applicable laws and regulations. Financial health checkup results and consultation records are maintained as per SEBI guidelines.

7. Your Rights

Under applicable Indian data protection laws, you have the right to:

• Access and review your personal data held by us
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data (subject to legal requirements)
• Withdraw consent for data processing
• Lodge a complaint with the relevant data protection authority

8. Cookies

Our website uses cookies and similar technologies to enhance your browsing experience, remember your language preferences, and analyze site traffic. You can control cookie settings through your browser preferences. Disabling cookies may limit some features of our website.

9. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact our Grievance Officer: